Welcome to Wendy Approved—a carefully curated collection of beauty, skincare and everyday finds that I believe are actually worth your money.

I’m Wendy, a licensed esthetician and woman in my 50s who knows firsthand that what worked for us at 35 doesn’t always work at 45, 50 and beyond.

I research. I read ingredients. I compare. I try things. And I’m not easily influenced by trends, pretty packaging or clever marketing.

My professional standard will always be WBB&S—the products I choose for my treatment room and recommend when you’re looking for a more personalized approach. But I also know that not every situation calls for a professional product or an in-treatment-room recommendation. When an over-the-counter product has earned my approval, I’ll share it here with the same care and discernment I bring to everything else.

Not everything makes the cut. That’s the point.

Educated. Not influenced. Wendy Approved.